Innovating for Category Leadership
Designing Future Market Categories
Our approach allows us to see across the boundaries that trap others in isolated silos and inhibit discovery and development of strategically valuable categories. Diverse competencies enable us to anticipate the evolution of an ecosystem, its participants, and drivers of IP advantage.
Invention and patterns of technology advancement can activate categories.
A strategically positioned portfolio can drive cooperation and shared investment across the ecosystem.
Strong Force Catalyst enables innovators to advance emerging categories while maintaining control.